Should your visuals reflect your values

Having clarity about what your council stands for and making sure that vision is understood by the whole organisation is essential. It not only embeds a greater sense of leadership but helps shape behaviour and reputation among staff, residents and partners. The key to achieving this is to ensure you are communicting your values clearly...

So it got me thinking about what our values here at Richmond Council are, and how visually capturing those values could be a powerful tool to enhance our social media strategy. 

Above I have quickly whipped up a few examples, attempting to capture our values visually. What do you think? Do you think visually capturing your organisations values is key to an effective visual strategy? Leave me your comment below.