Should your visuals reflect your values

Having clarity about what your council stands for and making sure that vision is understood by the whole organisation is essential. It not only embeds a greater sense of leadership but helps shape behaviour and reputation among staff, residents and partners. The key to achieving this is to ensure you are communicting your values clearly...

How local government should do social media

I’m a relative newbie when it comes to best marketing practices for local government. Coming from a private sector/ social enterprise background, and with a strong interest in digital media, I was excited about the potential social media can have on local authorities...