5 marketing tips to encourage behaviour change

I have been challenged with the task of writing a Westco whitepaper on the topic of social media and using it more effectively to encourage behaviour change. I will be writing this whitepaper in partnership with Digital Officer at Sutton Council Nick Dovey.

Creating greater impact in your social media campaigns

In this blog post I have highlight five key goals aimed to help you create more effective impact within your marketing campaigns. This is broken down into the following sections: Raising awareness, engaging your audience, educating your audience, inspiring your audience, and finally encouraging your audience to take action. Please note this post has been written for organisations operating in the sustainability sector, but all these concepts should be largely transferable regardless of sector...

Community Links

As mentioned in an earlier blog post you may find it best to hold multiple Twitter accounts aligned to services that the council provides. Supporting staff members to run social media accounts for the authority, aligned to their area of expertise, is a good way to for the council to branch out into more specific area's of resdients interests. In the example here I have been collaborating with the Community Links team recently to help improve their Twitter profile. Click here to see more.

How to strategically rocket your Twitter followers

Unless you are a red carpet celebrity or a mega brand, creating a Twitter profile is certainly not a case of “build it and they will come”. Organically attracting a large following on social media can be a bit of a slow burn. Fortunately there is a light at the end of the tunnel. The tips and tricks outlined in this post will not only help you accelerate the growth of your Twitter following, but will help you identify the Twitter users that matter the most for your business.

Should your visuals reflect your values

Having clarity about what your council stands for and making sure that vision is understood by the whole organisation is essential. It not only embeds a greater sense of leadership but helps shape behaviour and reputation among staff, residents and partners. The key to achieving this is to ensure you are communicting your values clearly...

How local government should do social media

I’m a relative newbie when it comes to best marketing practices for local government. Coming from a private sector/ social enterprise background, and with a strong interest in digital media, I was excited about the potential social media can have on local authorities...