CV

Work Experience

Richmond Council - March 2015 - March 2016

Digital and Social Media Officer

·       Helped our team hit its top line target of having our contract renewed by the client

·       47% YOY Twitter uplift from 9,740 to 14,315, and 44% YOY Facebook uplift from 2,646 to 3,800

·       356% YOY Twitter website traffic uplift from 8,200 to 37,351, and 454% YOY Facebook website traffic uplift from 4,825 to 26,722 

·       Helped managed multiple Twitter accounts for internal departments including customer service

·       Responsible for creating, drafting, and scheduling regular content on Twitter, Facebook, Instagram, and Youtube

·       Track record of building excellent external and internal relationships

·       Social media management on multiple campaigns including promoting the Fanzone for the 2015 Rugby World Cup

·       Assisted in writing content for our Community News page

·       Assisted with other admin jobs including uploading content onto the website and media reviews.

Lead International – Inspiring leaders for a sustainable world - March 2014 – March 2015

Social Media and Community Coordinator

Lead International is a B2B organisation that facilitates leadership programmes in sustainability to corporations and also partner with NGO’s on international development projects

Social Media and Community Management:

·       Increased social media followers across Facebook, Twitter and LinkedIn by 115%

(From 8,000 – 17,200) and significantly increased social media engagement

·       Ensured tone of voice was on brand relative to keywords and key influencers

·       Managed a budget for LinkedIn/Facebook advertising to increase engagement and generate leads

·       Managed an online community of 3000 Fellows using a variety of digital platforms

·       Set up a community hub on LinkedIn and recruited 500+ Fellows to join the platform in 5 months

·       Managed the LinkedIn forum group using internal and external stakeholders to drive engagement, and also managed the security and quality of online content to ensure discussions were on brand

·       Significantly increased the quality and quantity of our news and blog content including writing and creatively sourcing 100+ Impact Stories from the Fellows network

Project management:

·      Implemented a digital campaign that assisted in securing 12 sales for 2014 leadership programme

·      Targeted Email marketing using Mail Chimp

·      Team player: Including managing a team of interns, and efficient internal communications

Content Marketing and copywriting:

·       Responsible for ensuring the monthly newsletter is sent out on time and to a high standard

·       Website management using Joomla!

Data and CRM Management:

·       Instrumental in revamping our customer database, including managing Salesforce efficiency

PR:

·       Responsible for building media partnerships and managing a PR CRM database

Analytics:

·       Weekly Google Analytics report including quantitative and qualitative analysis

I2i Events Group - Jan 2013 – March 2014

Social Media Executive

·       I2i Events group is responsible for organising world leading exhibitions in a variety of sectors

·       Achieved 572% YOY social media growth

·       Achieved 132% YOY social engagement growth

·       Managed 10 different social media brands and worked across a number of business verticals

·       International social media management experience, operating in a global company

·       Strong project management, team leadership and decision-making skills

Retail Marketing International - June 2012 – Nov 2012

Editorial Marketing Manager    

·       RMI is experiential marketing agency that focus on the retail sector

·       Data management:  Worked effectively with internal and external stakeholders

·       Digital marketing: Including a focus on SEO, Twitter, Google Adwords, PPC, and website design.

World Trade Group, London - March 2011 – May 2012

Digital and Social Media Officer                                                                                                            

·       WTG organise global exhibitions, conferences and thought leadership content in a variety of sectors

·       Boosted social media engagement on Twitter and LinkedIn

·       Assisted in developing our online engagement site ‘HR insights’

·       Worked across a number of business verticals including Manufacturing and Supply Chain, and HR.

·       Assisted in successfully hitting our targets of driving 100+ online viewers to our Webinars.

·       Created and maintained a brand new WTG Online blog

·       Affiliate marketing: Developed marketing relationships with 23 targeted media publications 

· Project management assistance: on a number of Webinar campaigns using CMS/ WebEx                                                                                                                                

Groundwork North East, Durham - May 2010 - Feb 2011

Marketing Assistant                                                                                                                                     

University Voluntary Experience

                                                                                                        

The Green Party, Newcastle - 2007 – 2010 (3 years)

Voluntary                                                                                                                                                          

• Collaborated with Newcastle University to reach out to a student audience

• Organised and chaired meetings, coordinated volunteers, assisted with strategy development

• Organised an Apple Festival and film showings including post film talks with expert speakers

Education

MA Media and Journalism - Merit                                                                                               Sept 2008 - May 2010

Newcastle University

BA (Hons) Combined Studies – 2:1                                                                                              Sept 2005 - May 2008

Philosophy, sociology and film studies - Newcastle University