Best automation tool: Raven Tools

My dad always told me, son, any job is easy if you have the right tools. Marketing automation tools are becoming the hottest trend in digital marketing these days. That’s why I have outlined my top digital marketing automation tools in this post. 

A lesson from the master - Steve Jobs introduces the "Think Different" campaign

                                     
Steve Jobs in shorts, relaxed, during an internal meeting with Apple executives and managers, just a few weeks after his return to Apple, speaks briefly about planned changes in company. If you have ANY interest in branding, marketing, design, business, or life - watch it!

Stop being such a robot

What’s the one thing that companies and customers have in common? They’re both human beings. So why do brands find it so hard to speak to their customers in a down to earth human way?

11 ideas to help you select more inspiring images

A picture says a thousand words. We all know that saying right? It might be because of our evolutionary primal development, which makes us all pretty darn shallow, but heck I won't get too philosophical about it... The human brain processes visuals 60,000x faster than text. This means selecting quality images is crucial for digital marketers in order to gain more clicks, web traffic and conversions. 

Should your brand be using emojis? 😱

If your brand is B2C in anyway then yes certainly you should be thinking about using emojis in your digital channels and campaign strategies. If your objective is to engage with millennials then absolutely. Go nuts. Kids will love it.

Logic vs. Emotion

I’m going to make this quite short, because I know you don’t have much time to be reading this, and I don’t have much time to be writing it. But this is a marketing topic that’s been on my mind recently and something that I think is quite key when thinking about your content marketing strategy.

My tips to becoming a PPC Jedi

In this blog post I will outline my top tips to using the force of PPC as a key channel in your campaigns. This include the four main platforms, Facebook, Twitter, LinkedIn and Google Adwords. It is worth noting that the strategies within all platforms are fairly similar. All offer slightly different ‘types’ of ads that vary according to your campaign objectives, whether you are aiming to increase web traffic or increase engagement. 

Using GIFs to make your social media strategy more awesome

A GIF is simply a series of still images (frames) coded into a single file, and looped over and over again. They can be used within your content marketing strategy in either an informative way (such as an infographic) or to add emotional weight to your social media posts.