My tips to becoming a PPC Jedi

In this blog post I will outline my top tips to using the force of PPC as a key channel in your campaigns. This include the four main platforms, Facebook, Twitter, LinkedIn and Google Adwords. It is worth noting that the strategies within all platforms are fairly similar. All offer slightly different ‘types’ of ads that vary according to your campaign objectives, whether you are aiming to increase web traffic or increase engagement. 

Using GIFs to make your social media strategy more awesome

A GIF is simply a series of still images (frames) coded into a single file, and looped over and over again. They can be used within your content marketing strategy in either an informative way (such as an infographic) or to add emotional weight to your social media posts.