Should your brand be using emojis? 😱

If your brand is B2C in anyway then yes certainly you should be thinking about using emojis in your digital channels and campaign strategies. If your objective is to engage with millennials then absolutely. Go nuts. Kids will love it.

 So what’s the reasoning behind this theory?

The answer is because young people are emotional creatures, hence the reason why emojis connect with them. (It’s not rocket science the clue is in the name!). I would say young people are about 70% emotional and 30% logical, only a level slightly higher up than animals (who are 100% emotional and 0% logical).

An example of what I mean is to look at Myspace. You remember Myspace right? Well before Twitter and Facebook, Myspace was the king of social networking. At round about the same time ‘Emos’ were taking youth culture by storm. As marketers our first digital instincts was to engage with millennials emphasizing pop culture values such as music and movies. The emoji trend you could say has followed on somewhat from then.

Similarly B2C marketing is very much emotionally led. Us adults are emotional creatures too, we’ve just managed to focus our energy more efficiently for survival purposes. There are times when we want to be spoken to like an adult but more often than not we too want to be spoken to in a playful and exciting manner, which is what emojis help you do.

What's your fav emojis? Please leave them in the comment box below!

Let me finish with this ad campaign promoting Deadpool. I love it. 👍